“Mass Shooting” has such a negative connotation, particularly when paired with “Mass Casualties.” The term is scary, and frankly it almost seems as if the biased liberal media has coined the term to embarrass gun rights advocates, and to make them look callous and uncaring. This must change.

I’ve batted the idea around in my mind for a while now, trying to come up with something more palatable or benign. And I think I’ve finally got it. Here’s my proposal.

Let’s changed “Mass Shooting” to “Second Amendment Celebration.” That shifts the tone from scary to laudatory, and when people hear about it (for example on Twitter at the hashtag “Active Shooter”) it will put a smile on their faces. They will know that somewhere a true patriot is expressing his God-given Constitutional right. This will also change the unwilling victim (“victim” is another downer of a word) from a casualty to a patriot, since they are nobly sacrificing their lives to preserve one of the primary rights in our revered Constitution.

This way, at each mass shooting… sorry, old habits die hard… at each Second Amendment Celebration, Americans can be reminded of what the Second Amendment means to all of us.

— Michael Coblenz in Rebrand ‘Mass Shootings’ as ‘Second Amendment Celebrations’