88% of Americans worry about memory loss, but only 9% know how to protect brain health Nearly 9 in 10 Americans say maintaining brain health is very important, yet only 9% know how to do it, according to the 2026 Alzheimer’s Association report surveying 3,800 adults age 40 and older. Only 34% of adults exercise daily; just 39% eat a healthy diet regularly; half get adequate sleep—despite 99% believing lifestyle behaviors matter for brain health. Midlife (ages 35-64) is identified as the critical window for intervention, when conditions like high blood pressure, diabetes and obesity typically emerge. The U.S. POINTER…

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