U.S. online spending on Thanksgiving 2025 reached a projected $8.6 billion, a 6% annual increase. The strong start to the holiday season occurred despite economic uncertainty and consumer concerns over tariffs. Black Friday was expected to generate $18 billion in U.S. online sales, cementing its status as the year’s top shopping day. Retailers relied on heavy discounts to attract value-conscious shoppers, with growth driven by promotional activity. Overall holiday sales growth was projected to slow, reflecting a cautious consumer spending environment. Despite a backdrop of economic uncertainty and lingering concerns over import tariffs, American consumers demonstrated a resilient appetite for spending at the start…
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