C&H Precision (CHPWS), an industry-leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, is pleased to announce the appointment of GW Ayers as Vice President of Sales and Marketing.

In this role, Ayers will lead the company’s strategic sales initiatives and marketing efforts, leveraging his extensive background in the defense and firearms industries to drive growth and expand market reach.

Ayers, a native of rural Virginia, served 22 years in the U.S. Army before transitioning to the defense industry, where he worked for a leading manufacturer. He later moved into the firearms sector, founding and operating several high-end retail stores and shooting ranges. He also serves as the CEO of a 501(C)(3) charity dedicated to assisting homeless veterans.

Suffice it to say his deep industry experience, passion for customer service, empathy, and leadership experience make him a valuable addition to the C&H Precision team.

“I am honored to have the opportunity to join C&H Precision,” says GW Ayers, Vice President of Sales and Marketing for C&H Precision. “This company has built a reputation for excellence, and I’m excited to contribute to its continued growth. I look forward to providing top-tier products and service to the most discerning customers in the world.”

Buck Holly, owner of C&H Precision, expressed his enthusiasm for Ayers’s addition to the leadership team.

“GW brings a unique combination of military, retail, and industry experience that will be instrumental in driving our brand forward. His leadership and customer-first mindset align perfectly with our mission, and we are excited to have him on board.”

About C&H Precision Family of Companies
C&H Precision is a family-owned and operated small business serving the shooting community from our headquarters in Richmond Hill, Georgia. We offer best-in-class pistol optics, optics mounting solutions, and custom slide milling services backed by best-in-class customer service and support. The company recently broke ground on a new 50,000-square-foot facility in Richmond Hill and expects to relocate its staff and all operations in the first quarter of 2025. 

For more information on C&H Precision, visit www.chpws.com, contact our customer service team at [email protected], or find CHPWS at any of these places!