The unrelenting ‘maxxing’ machine: When self-improvement becomes a spiritual sickness The modern wellness industry has sold a seductive lie: that the human body, mind and soul are merely broken machines awaiting the right algorithm for optimization. Sleepmaxxing, looksmaxxing, proteinmaxxing, even “grandmamaxxing” – the adoption of old-school habits for a longer life – all whisper the same underlying spiritual sickness. That convincing whisper convinces its victims that you are not enough. And with just the right inputs, surgeries, and formulas, you can achieve perfection and get enough external approval to finally feel whole. But the data tells a darker story. A major…

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