A large majority (71%) of baby and toddler foods in the U.S. are ultra-processed, defined as industrial formulations with five or more additives not typically used in home kitchens. These products are dominated by additives like flavor enhancers, thickeners, emulsifiers and artificial colors and contain nearly twice the sugar of less-processed options, with added sugars found exclusively in ultra-processed items. Popular food pouches and snacks are almost all ultra-processed; their smooth, concentrated purees can strip fiber and deliver “released sugars” rapidly, potentially shaping early preferences for sweet, uniform textures. Marketing claims like “organic” or “no added sugar” are often misleading, creating a false…

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