Eleven companies control most consumer goods through “brand proliferation” (creating fake competition). The authors argue that weakened antitrust enforcement (via the “consumer welfare standard”) has created a system where platform owners (like Amazon and Uber) extract value from users, turning them into “digital serfs” who pay tribute with data, attention and money. The health industry profits from chronic illness, not cures, through “disease mongering” (medicalizing normal conditions), “patent cliff” strategies (minor drug changes to extend monopolies) and active suppression of natural, unpatentable remedies (e.g., curcumin, sulforaphane). Drugs like Ozempic are described as a “subscription model for human misery” that creates…