Artificial intelligence chatbots are increasingly replacing Google and Amazon as the starting point for consumer product searches, according to analysis presented at a major retail industry conference last week. Analysts from Goldman Sachs, after attending the Shoptalk conference in Las Vegas, reported that AI is emerging as a “new front door to commerce.” [1] The analysts stated that adoption of AI platforms for shopping journeys has accelerated rapidly over the past several months, signaling a significant shift in consumer behavior. Brands and retailers at the conference noted that consumers are increasingly beginning their shopping inside AI platforms rather than on…
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