Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand Ford may terminate its electric F-150 Lightning after massive losses. Sales of the electric truck are dramatically lower than its gas-powered counterpart. The vehicle’s high price and practical drawbacks like reduced range have hurt demand. Ford is now pivoting to develop a smaller, more affordable electric pickup. This signals a major setback for the large, expensive electric truck segment. The great electric vehicle fantasy is collapsing in real time, and one of America’s most iconic brands is facing the sobering reality that consumers simply do not want what…

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